Tuesday, March 20, 2007

Customize Your Beer

It was only a matter of time that the whole selfish idea of mass-customization would leap from luggage tags and bank cards . . . to beer. Mmmmmmm . . . . sweet, sweet beer.

A Danish brewery, Tuborg, has joined the personalization-trend and launched a service called "Your Tuborg" (Din Tuborg), which invites people to customize the beer label when ordering a minimum of 30 bottles of Tuborg.

The beer and your own 'mate-impressing' label is delivered directly to your door within 4 weeks of placing an order.

Nice Christmas gift to send to your worst enemy. Or your Dad.


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