It was only a matter of time that the whole selfish idea of mass-customization would leap from luggage tags and bank cards . . . to beer. Mmmmmmm . . . . sweet, sweet beer.
A Danish brewery, Tuborg, has joined the personalization-trend and launched a service called "Your Tuborg" (Din Tuborg), which invites people to customize the beer label when ordering a minimum of 30 bottles of Tuborg.
The beer and your own 'mate-impressing' label is delivered directly to your door within 4 weeks of placing an order.
Nice Christmas gift to send to your worst enemy. Or your Dad.