Tuesday, March 11, 2008

Sharpie & David Beckham. Or Is It?

There is a Sharpie commercial on the air these days that shows a pair of hands holding a golfball that, after a few artistic moves with a fine point marker is transformed into a soccer ball. And then the name "David Beckham" is written on the ball. From all this, we - the pitifully stupid viewing public - are to deduce that it's actually David Beckham doodling and autographing the ball.

What the few smart members of our apparently idiotic viewing public will question is - did Sharpie just pay a gazillion dollars for the use of David Beckham's name? I'm sure we can all agree that those are not Beckham's hands, despite the fingernails being smartly and metrosexually manicured.

Question #2 would be why is Sharpie paying a gazillion dollars for the use of a sports star's name when there are already celebrities out there actually using their product free of endorsement? Or isn't Jude Law hot enough anymore? For that matter, does Beckham really use Sharpies when he autographs? And is that even Beck's autograph? Even his own wife doesn't know it.

Which then also makes me wonder: does David Beckham really need another endorsement? In 2006, he brought home a paltry $11.1 million in endorsements alone, which was down 11% from 2005 due to a lost endorsement. I'll be he's glad this Sharpie thing came through for him, otherwise how could he afford to feed his wife and three kids?

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