Thursday, January 30, 2014

Budweiser Going To The Dogs

This is an image taken from Budweiser's planned "Puppy Love" Super Bowl ad to air on Sunday, February, 2nd.

Research is showing that the gender gap of Super Bowl watchers has been narrowing over the years.  In 2012, of the 111 million American viewers of Super Bowl XLVI, 54 percent were male compared to 46 percent female.

So, it makes me wonder who Budweiser is trying to target.  Are rough and ornery football fans easily charmed by a puppy?  Or is this to tug at the heartstrings of the growing number of female watchers?  Or it is perhaps for the kids in the house who are watching the game with their guardian(s)?  I think it's very interesting to put such a sweet, charming ad during one of the roughest sporting matches of the year.

Personally, I love it.  Watch the video below: